Post by StevePulaski on May 11, 2016 16:52:35 GMT -5
An analysis of Paramount Pictures’ risky video-on-demand experiment
Back in October 2015, Paramount Pictures conducted a controversial experiment with two of their relatively low-budget horror releases “Paranormal Activity: The Ghost Dimension” and “Scouts Guide to the Zombie Apocalypse.” The agreement involved releasing the film to digital home video outlets just 17 days after the films’ dipped below 300 domestic theaters.
The purpose of the release was to ensure the studio wouldn’t have a repeat of “Hot Tub Time Machine 2” earlier in the year, the long-delayed sequel to the 2010 comedy, that wound up with a lifetime gross half of its predecessor’s opening weekend and premiered on video-on-demand outlets just 46 days after its initial theatrical release. By conducting such an experiment, Paramount could safely release two lower-budget horror titles, one looking to conclude a long-running franchise and the other looking to potentially start one.